Splat Out Cancer

 

 

Awards


  • Louisville
    2016
    Gold Award - Ambient Media Single Event

  • Louisville
    2016
    Gold Award - Integrated Public Service Campaign

 

Kentucky has the highest cancer rate in the nation. In Louisville the James Graham Brown Cancer Center, a non-profit research facility, is conducting important clinical trials to find a cure. To bring visibility to their work, the JGBCC partnered with Scoppechio Advertising who pulled in Benjamin Moore Paints to create a unique, one-day community event called Splat Out Cancer.

Imagine being able to launch a balloon filled with paint and splat it against the side of a five-story building. Now imagine that when you do, you’ll be raising money to help find a cure for cancer, while also creating a beautiful, permanent piece of community art. That’s what thousands of people did on August 29, 2015, in downtown Louisville at Splat Out Cancer, sponsored by Benjamin Moore Paints. In just a few hours this event generated over $100,000 for the James Graham Brown Cancer Center and earning over 21 million media impressions. Today it remains a lasting piece of art that serves as a daily reminder of the important work being done at the center.

2016 Ambient Media Award Winner

2016 Integrated Public Service Campaign 2016 Integrated Public Service Campaign 2016 Integrated Public Service Campaign 2016 Integrated Public Service Campaign 2016 Integrated Public Service Campaign 2016 Integrated Public Service Campaign

 

Creative Team

Chief Executive Officer/Chief Creative Officer:
Jerry Preyss

Chief Creative Officer:
Andy Vucinich

Project Director/ Manager, Marketing Communications:
Jordan Kassel

Art Director:
Frankie Pellegrini

Art Director - Integrated Campaign:
Matt Wolford

Account Executive - Ambient Media Single Event:
Katie Eiser

Account Executive - Ambient Media Single Event:
Matt Shore

Art Director - Integrated Campaign:
Dean Nicklas

Founder:
Debbie Scoppechio

 

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